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What is SEO

     Well, here's some clarification on what is SEO

SEO is an acronym for Search Engine Optimization. Definition is more or less, SEO is a technique or process to improve the performance of a site that has a high ranking on search engine results pages (SERP = Search Engine Results Page), so that will maximize the traffic to the site , be it a static website or blog.

For a blogger, traffic or the traffic of visitors who come are an important pillar of a blog. Their importance will also be higher if the blog is used as an online media business. This is because the traffic is their prospective customers. The more traffic, the chances for success more wide open.

     Internet users usually use search engines to find what he sought. Most of them then only be interested in the first 10 or 20 sites on page 1 and 2 of the SERP, without any desire to see thousands, hundreds of thousands, maybe millions of sites on the next page.

So, if your blog appears on page 1 of search results with keywords that we seek, the more traffic that will come to our blog. This is why SEO was born. Search Engine Optimization is then to be 'compulsory subjects' for webmasters and bloggers.

     There are basically two kinds of SEO:

A. onpage Optimization

As the name implies, this type contains about SEO optimization techniques by modifying certain factors on the webpage / blog itself, for example:
The selection of keywords that are ingenious, including its use in the phrase.
Only use the targeted keyword in the Title.
Using the symbol «|» in Title.
Use of Header Tag.
sufficient keyword density in content, and not keyword spamming.
The placement of keywords at the beginning and end of the webpage.
Use the appropriate Alt tags on images.

2. offpage Optimization

Offpage optimization basically consists of the factors that are not on our website / blog, but use the search engine algorithms when determining the ranking of a site. According to Brad Callen of Bryxen Software, these factors such as:
The types of sites that provide links to us.
The number of sites that provide links to us.
Page Rank sites that provide links.
Anchor text used in links.
The number and type of sites that link to sites that link to our site before.

The development of SEO

Today, millions of websites 'online war' in the world of the internet to become number one in the eyes of search engines. Would be difficult to win this fight. Some webmasters / bloggers to apply SEO techniques are natural and lawful in the eyes of search engines. This technique is often known as White Hat SEO. His opponent .. Black Hat SEO yes. Black Hat SEO techniques are usually at risk. The site in question could be banned by search engines.
On the other hand, the search engines use factors that increasingly complex and ever-improving algorithms to improve the quality of their SERP. The algorithm used by search engines were not the same. This is why, every search engine SERP may vary for the same keyword. Bother you?! In conclusion, we must always learn a lot about the SEO.

2 Comment:

  1. Hello,
    Nice post shared here on "What Is SEO"..As i read about "onpage Optimization" offpage Optimization..i did enjoyed reading your this post and did get lots of good information from here .thanks for sharing this post. it would be nice if you can share some information related to url directory submission here in your future posts..

  2. And Thanks For Reading This Post!!! :)


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